TWIF is a leading football preview magazine distributed free-of-charge in season through and courtesy of participating McDonald’s restaurants in Ohio, Southwest Indiana & Northern Kentucky.   The brand, which made its debut in 2002 and today includes a complementary online asset, has become a trusted resource for fans following the sport from an all-inclusive area high school, collegiate and NFL perspective.  The mission is simple; deliver the fan an in-demand quality product that’s as every bit unique as it is entertaining to read.