By Jon Murray
The Indianapolis Star
INDIANAPOLIS – The final numbers are in, and show that city and county agencies combined took a $1.3 million loss when Indianapolis hosted the Super Bowl.
That’s about $450,000 more than local officials had projected before the February event came to town, but convention officials emphasized Monday the return that investment already has reaped.
For one, the city benefited from an explosion in free national and international media exposure. Also, an indicator measuring organizers’ interest in booking conventions in Indianapolis more than doubled in recent months.
Local government’s bottom-line was finalized Monday with details of hospitality tax collections released by the Capital Improvement Board, the city sports and convention board.
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